Published
Land-BasedMarketingIndustry

Hard Rock International and Mercan Properties announce Hard Rock Hotel Algarve in Portugal

The hotel is expected to create 400 jobs in the area, including those in construction and operations.

Hard_Rock_Algarve min
Listen To Article

Hard Rock International has announced a collaborative plan with Mercan Properties to open a new property in Portugal, Hard Rock Hotel Algarve.

The plans have initially stated Praia do Vau, Portimão as the venue for the Hard Rock property, an area in Southern Portugal made famous by its beaches.

Construction is set to begin in early 2024 and will consist of 275 rooms and suits, with an additional 150 branded serviced apartments.

Hard Rock International and Mercan Properties, part of the Mercan Group, anticipate the property to open in mid-2026.

Todd Hricko, Senior VP and Head of Global Hotel Development for Hard Rock International, said: "We're delighted to expand Hard Rock Hotel's unparalleled offerings to the beautiful country of Portugal in 2026.”

"This new development will further extend the enhanced entertainment experience our guests know and love to yet another part of the world, while incorporating the country's amazing culture."

Alongside the rooms, Hard Rock Hotel Algarve will also host the Hard Rock Roxity Kids Club™, several restaurants and bars, three exterior pools, a spa, gym, sports area and beach club.

Jordi Vilanova, President of Mercan Properties, said: "The Hard Rock brand is consistently elevating and expanding its luxury offerings and it's a pleasure to be a part of this amazing evolution.

"We're excited to create a unique asset on the shores of Praia do Vau that reflects the Portuguese culture and attracts visitors from around the globe.

“We believe that this collaboration between Mercan Properties and Hard Rock International will be a great success in Algarve and a very positive contribution to the country.”

This isn't the only Hard Rock Hotel that's been announced, as the first-ever Hard Rock Hotel & Casino was confirmed for Canada last month.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...