Elys Game Technology, an omnichannel sports betting and casino company, has launched its sportsbook at Santa Claran Casino Resort, New Mexico.
The sportsbook will be powered by subsidiary, Elys Gameboard Technologies, LLC, which will supply the bookmaking services and sports betting technology.
Also supporting the platform will be Elys America, a fully integrated international betting division that manages both B2B gaming operators and B2C customer interactions and sports betting.
Elys America will cover the customer acquisition, cybersecurity, Know Your Customer (KYC) and Anti-Money Laundering (AML), risk management and compliance, market odds and finally customer service.
The sports offered on launch include the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), as well as college football and basketball leagues.
Customers will be able to place bets both at staffed betting windows and self-service kiosks at the Elys Sportsbook.
The Santa Claran Casino Resort is located at 460 N Riverside Dr, in Española, New Mexico and is situated by the Sangre de Cristo Mountains.
Currently, the resort spans 27,000sq feet, which includes 122 guest rooms and a dedicated gaming entertainment facility.
This partnership with the Santa Claran Casino Resort comes almost immediately after Elys Game Technology announced its new branding for Elys America, ahead of its push into the North American markets.
On the launch of the Elys America platform, Michele Ciavarella, Executive Chairman of Elys Game Technology, said: “In developing our new platform, we first observed what sports bettors in developing US and Canadian markets are demanding and tracked how competitive sportsbooks reacted to such demands and to peer movements."
In other sports betting news, Internet Vikings has expanded its presence via North Carolina and Kentucky, two of the 34 states that have legalised online sports betting
