BetMakers announces partnership with TonyBet

Customers at the TonyBet online casino and sports betting platform will be able to access new horseracing content through the deal.

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BetMakers, a B2B betting solutions provider, has partnered with TonyBet to integrate its Embedded Racebook Solution into the online TonyBet platform.

The Embedded Racebook Solution from BetMakers is a turnkey solution that allows players to access a variety of betting options, including both fixed and pari-mutuel markets.

Alex Haig, TonyBet’s Product Director and Country Manager for EN Markets, said: “At TonyBet, we strive to provide a quality betting and gaming experience for our customers.

“Incorporating BetMakers’ Embedded Racebook Solution is a step in enhancing our platform in a really convenient and quick-to-market way while maintaining a high level of quality and a rewarding customer journey.

“We are very excited to work with BetMakers on developing a truly global racing product.”

Players will also be able to interact with horseracing content through the Embedded Racebook Solution, such as streaming services.

Joey Carroll, BetMakers’ Director of Business Development and Partnerships, said: “BetMakers is pleased to have been selected to partner with TonyBet.

“Sitting seamlessly within TonyBet’s sportsbook and iGaming platform, the Embedded Racebook Solution will contribute positively to their patrons’ wagering experience, offering a full calendar of nearly always-on racing excitement from around the world.

“Horseracing is an important vertical for any successful sportsbook at scale and a vital element of an engaging betting experience." 

Alongside the horseracing sports betting verticals for players, the Embedded Racebook Solution also includes risk management services.

Carroll continued: “We are glad to not only provide this vertical to TonyBet players but also to support the continued growth and sustainability of horseracing through our partnership.”

This isn't the only deal the company has made recently, with BetMakers renewing its partnership with Dabble for the Australian markets.

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