OPTX, the casino intelligence platform, has revealed its recent collaboration with Comanche Red River Hotel Casino in Oklahoma.
Comanche Red River Hotel Casino has acquired OPTX's suite of solutions, including Player Development, Connect, Slots and Marketing functionalities.
David McCardell, Director of Marketing for Comanche Red River Hotel Casino, said: “Using OPTX, we gain indispensable insights and recommendations that enable us to make significant, strategic choices daily.
“The user-friendly platform empowers our team to develop focused promotions, enticing offers and memorable experiences that connect with our guests.”
The OPTX solutions enable effective communication and teamwork among casino staff, delivering operational benefits within the property.
Brooke Fiumara, Co-CEO of OPTX, said: “In today’s highly competitive gaming market, leaders need a single platform solution that doesn’t just present data, it provides the functionality for operators to use it.”
Back in March, Muckleshoot Casino signed a partnership with OPTX.
The casino aims to integrate OPTX across its various departments to streamline its operational processes. This involves collecting and analysing player data and presenting it in a clear manner.
The gathered insights will then guide the casino's strategies for enhancing customer retention and satisfaction rates.
Located in Auburn, Washington, Muckleshoot Casino was established in 1995 and is under the ownership and operation of the Muckleshoot Indian Tribe.
