Play’n Go, a casino game provider, has returned as the title sponsor for the Växjö Lakers in a deal that started over 10 years ago.
Johan Tornqvist, Play’n Go CEO, said: “This sponsorship brings together two great champions – Play'n Go and Växjö Lakers.
“We’re thrilled to continue as sponsors and love nothing more than to support our local team which we do for the fans, fun and entertainment.
“As the puck is just about to drop on a new season everyone at Play’n Go wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.”
As the title sponsor, the Play’n Go logo will feature on the Växjö Lakers’ helmets, as well as on both the helmets and jerseys during the European Championship.
In addition, branding from Play’n Go will be visible around their home stadium, the Vida Arena, which will also include a private and customised Play’n Go lounge.
Johan Markusson, Växjö Lakers CEO, said: “We are excited to have Play’n Go as a sponsor again for the upcoming season and thank everyone at Play’n Go for their continued support.
“Sponsors like Play’n Go are vital to the club and to hockey in Sweden.
“They allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community-focused club that supports hockey for all ages.”
The Växjö Lakers, from the city of Växjö where Play’n Go was founded, play in the highest level of the Swedish Hockey League.
Markusson said: “With Play’n GO we have had a really creative partnership over the past few years and I’m sure that will continue in the years ahead too.
"We can’t wait to get the new season started.”
In other news, Play'n Go announced a partnership with Rush Street Interactive for its library of casino titles.
