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Beter Live enhances European reach via partnership with FavBet

Beter Live, the live casino division of Beter has teamed up with Ukraine-based iGaming company FavBet. 

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Following the partnership, Beter Live will provide FavBet with a portfolio of live casino games across Eastern European markets. This includes a collection of more than 20 games and their variations, spanning popular options like Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.

FavBet recently unveiled a UA Roulette table, powered by Beter Live, that has been tailored to cater to the specific preferences of Ukrainian players.

“It [FavBet] is one of the most recognised brands in the Ukrainian market and one that players trust,” said Anna Vikmane, Director of Beter Live. 

“Localisation is key to FavBet;s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FavBet could see they were a big hit with its customers, we rolled out Ukrainian Roulette – the operator’s first step towards a dedicated offering for the market.”

Furthermore, FavBet acknowledged Beter Live’s presence in the live casino domain and praised the addition of their games to their portfolio. 

“Beter Live has earned a reputation for delivering quality and its live casino titles are second to none. We now look forward to working closely with Beter Live to continue to enhance our live casino offering and have many exciting products and updates in the pipeline,” noted FavBet.


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