Published
OnlineSports BettingIndustryPartnerships

STS gains advertising rights for UEFA Europa League through Entain acquisition

The recent acquisition by Entain will allow STS to activate advertising rights with the two UEFA leagues.

Europe
Listen To Article

STS, the Polish sports betting company that was acquired by Entain in August, will be able to activate advertising rights for the UEFA Europa League and the UEFA Europa Conference League in Poland.

The acquisition was announced on 13 June, with a £750m ($946.3m) proposed fee to purchase the sportsbook operator.

As Entain is already partnered with UEFA Europa League and the UEFA Europa Conference League, the rights can subsequently be activated by STS.

These will include localised marketing activities and services that can be used from the first round of matches.

Paweł Rabantek, STS CMO, said: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland.

“The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.

“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.”

STS is also the largest private entity in the domestic sponsorship market, being the official sponsor of the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała and Widzew Łódź, as well as the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team

Rabantek continued: “At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan."

Premium+ Connections
Premium

Lynon

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
 
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium

RISK

 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...