OpenBet, a platform, service and content provider has partnered with 888 and Sports Illustrated Sportsbook.
As a B2B sports betting provider, OpenBet will facilitate the launch of the retail sportsbook created in collaboration between 888 and Sports Illustrated Sportsbook.
The initial partnership between the two companies was founded in 2021, with the digital version of the sportsbook released soon afterwards.
Deb Krupinski, OpenBet US VP, said: “We are delighted to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch.
“Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.
“Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content.”
The retail sportsbook will be located at Michigan’s Island Resort & Casino, which will be powered by OpenBet technology.
OpenBet will provide the software for the counters, self-service kiosks and the betting markets through the OpenBet Trading System.
Howard Mittman, 888 Holdings US President, added: “Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan.
“As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”
Several days ago, 888 announced several changes to its Board Committee with immediate effect.
