This unveiling follows the transition of ownership and management of the Rio Hotel & Casino by Dreamscape Companies, which acquired the property from Caesars Entertainment in 2019.
Kevin Sweet, Chief Gaming Officer of the Rio, expressed his enthusiasm for Rio Rewards with Dreamscape's new leadership. "We created a rewards program that would appeal to both locals and visitors alike. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps."
Rio Rewards features four tiers – Rouge, Azul, Gold and Platinum. The multiple-tier benefits include complimentary hotel accommodations, complimentary show tickets, early check-in /late check-out, monthly dining credits, daily drink vouchers and more.
The introduction of Rio Rewards means Caesars Rewards cards will no longer be accepted at the property. However, existing Caesars Rewards members who have visited the Rio since late 2017 will be transitioned to the new Rio Rewards loyalty program.
In June 2023, The Rio Hotel & Casino secured a partnership with IGT to implement the IGT Advantage casino management. The implementation of the IGT Advantage system enabled the Rio to offer personalised promotions, real-time rewards and bonuses.
Dreamscape’s Las Vegas expansions arrived after the US gambling state, Las Vegas, demonstrated a 3% increase in revenue, totalling $1.16bn back in June 2023.
