Sports Information Services (SIS) has signed a multi-year partnership with Betfred for greyhound racing content.
The 24/7 Live Racing Content solution will enable Betfred to provide constant greyhound racing coverage to its customers.
The solution has the capability to deliver live video steams, pictures, data, on-screen graphics and betting triggers.
Craig Reid, Betfred Group Trading Director, said: “This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers.
“Our partnership with SIS is of great value, so we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.”
As part of the deal, Betfred will be able to offer greyhound racing content from the UK, Ireland and Mexico on both online platforms and retail venues.
Richard Ames, SIS CEO, said: “I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner.
“We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.”
The 24/7 Live Racing Content product covered over 38,000 greyhound races per year, with 28,800 of these alone coming from British racetracks.
These will include tracks such as Hove, Monmore, Crayford and Towcester, as well as Tralee, Mullingar, Limerick, Youghal and Kilkenny in Ireland and Caliente in Mexico.
The short-form content curated by SIS is developed to drive up engagement from customers.
