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Pragmatic Play expands Flutter deal to deliver live casino products

This extension marks the next step of Pragmatic Play's existing relationship with Flutter-owned brands since 2019, initially focused on supplying slot content.

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Supplier Pragmatic Play has strengthened its partnership with Flutter to collaborate on providing live casino content for the Paddy Power and Betfair brands.

The expanded deal covers the integration of game show titles such as Sweet Bonanza CandyLand, Snakes & Ladders Live, Mega Wheel and the soon-to-be-launched Adventure Treasure Island.

Additionally, players on Paddy Power and Betfair will have access to a selection of casino classics like Roulette, Mega Roulette and Blackjack 14.

Irina Cornides, Pragmatic Play COO, said: “Paddy Power and Betfair are iconic gaming brands in the UK and have a reputation for delivering bold, standout entertainment experiences. Pragmatic Play is proud to make its live casino content available to their players.”

This recent collaboration stands as part of Pragmatic Play's extensive expansion drive across various regions. Earlier in November, the company forged a partnership with Niké in Slovakia, extending its slot games' availability to players in the region.

The operator's users gained access to titles like Wolf Gold, Big Bass Bonanza and Gates of Olympus. Similarly, Pragmatic Play's expansion into Spain and Sweden with operator bet365 meant the company provided its slots, live casino and bingo portfolios to players in these regions.

Commenting on the Niké collaboration, Cornides stated: “Pragmatic Play continues to expand in regulated markets and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players.”


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