Flutter has announced that its UK and Ireland division has raised up to £8m ($10.1m) for charitable initiatives this year through three of its key brands.
Paddy Power, Sky Betting & Gaming and Betfair have announced campaigns to raise funds for different charitable causes in recent weeks.
This week, Paddy Power announced that it will be donating up to £1m to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship. The brand has pledged to donate £1,000 for every 180 hit during the tournament.
Betfair last month launched a campaign called ‘Serial Winners Fund’ alongside jockey Rachel Blackmore, to support both the Injured Jockeys Fund and the Irish Injured Jockeys. This began with an initial donation of £100,000 with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National, with the total raised split equally between the two charities.
In November, Sky Bet launched its £6m ‘Building Foundations Fund’ in partnership with the EFL, which gives the 72 clubs in the EFL a chance to bid for grants up to £100,000 to invest in programmes and initiates. Sky Bet will invest £1m per year into the Fund starting from the current season.
CEO of Flutter UKI, Ian Brown, said: “I am really proud of the progress the UKI division has made this year to do more for our communities as part of Flutter Group’s Positive Impact Plan. Our ... brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards ... and we are passionate about making a lasting positive impact.”
Flutter also held its inaugural Charity Ball in Dublin in September to support Bumbleance and its Annual Charity Gala in Leeds in November to support the Children's Heart Surgery Fund in Yorkshire. There were also several other donations across the year from Flutter, including the re-launch of Cash4Clubs.
