Kambi Group has signed a long-term agreement with Bingoal, an operator in Belgium and the Netherlands, to introduce its sportsbook across Bingoal's online and retail platforms.
Under this partnership, Bingoal will transition from its existing third-party provider to integrate Kambi's sports betting technology and services into its operations. The implementation will be integrated with Bingoal's proprietary player account management system.
Kambi's sportsbook aims to drive Bingoal's online ventures in Belgium and the Netherlands, while also augmenting its retail network comprising over 350 betting outlets and press shops in Belgium.
Kristian Nylén, CEO and Co-founder of Kambi, stated: “We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades.
"This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets and we look forward to supporting Bingoal by driving its online and retail success to new heights.”
Joeri Impens, CEO of Bingoal, added: “We are excited to partner with Kambi and to integrate its sportsbook into our operations. Kambi’s sportsbook is known for its high level of performance and innovation and we believe that the addition of its technology and services will be crucial as we look to fulfil our sportsbook ambitions in both Belgium and the Netherlands.”
Kambi recently expanded its portfolio of partnerships through collaborations with LeoVegas Group betting brands BetUK and Expekt in the UK. Additionally, Bingoal recently collaborated with MGA Games to bring new games to the Bingoal platform.
