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Betsson secures sponsorship for the Greek Cup

The Hellenic Football Federation (HFF) and Betsson Group have announced a new partnership for the Greek Cup.

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Operator Betsson has taken on the role of naming sponsor for the Greek Cup between 2023-2026, entering a long-term deal with the Hellenic Football Federation (HFF).

This new partnership reflects Betsson’s continued commitment to supporting Greek sport, alongside its 60th anniversary this year.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, shared his excitement at the recent sponsorship deal: “We are incredibly proud to support the Greek Cup, further solidifying our long-term investment and commitment to Greek sports. I’ve had the privilege to witness the commendable and inspiring efforts of the Betsson Greece team.”

Panagiotis Mpaltakos, the President of Hellenic Football Federation, reflected this sentiment, commenting on the benefits of this three-year agreement: “We welcome Betsson as the naming sponsor of the Hellenic Cup for the next three years. We are pleased to have reached this agreement, through which HFF gains a strong partner in its ongoing effort to enhance the Cup.”

“Consequently, we create a strong partnership that will bring benefits for the organisation and the tournament. This reflects our commitment to the continuous improvement of HFF events, and in this case, the Cup, which is an institution with a very long history and prestige in which all teams have the opportunity to distinguish themselves.”

This deal marks another step forward for the future of gambling sponsorship in sport. Earlier this month, Virgin Bet announced its sponsorship of Cheltenham's December Gold Cup, following the renewal of its sponsorship of the Ayr Gold Cup Festival earlier this year.

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