Relax Gaming has struck a deal with Playbook Engineering, enabling the distribution of its gaming content across Playbook Engineering's network of operator partners.
Playbook Engineering aims to expand its global offerings by granting customers access to Relax Gaming's content library.
Among Relax Gaming's portfolio are titles such as Sloth Tumble, Shark Wash and Money Cart 3.
Playbook Engineering operates a betting platform catering to various brands, offering solutions covering trading, compliance and customer services to meet diverse business needs.
The partnership allows Relax Gaming to expand its market presence by introducing its titles to new operators across regulated European markets through Playbook Engineering's platform.
Nadiya Attard, Relax Gaming CCO, said: “We want to take our record-breaking content to as wide an audience as possible and this latest partnership with Playbook Engineering allows us to do just that.
"Playbook Engineering’s platforms and solutions are amongst the very best in the industry and we are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos."
Ceiron Jones, Head of Casino at Playbook Engineering, added: “Relax Gaming is a company we have wanted to partner with for a while now, with its rich content library that has made waves throughout the industry and we’re keen to make the most of their games.
"We have also heard wonderful feedback from other brands who have integrated with Relax and we couldn’t be more excited to take the next step in our growth journey which will be underpinned by industry-leading content.”
Relax Gaming's recent expansion efforts include its entrance into the US market through a partnership with BetMGM in New Jersey. Operating under the US brand name RLX Gaming, the company secured authorisation to provide games to BetMGM's customers.
This move follows Relax Gaming's prior entry into North America, launching in Ontario last year, establishing a foothold in Canada.
