ESA Gaming expands aggregation platform through Bragg partnership

ESA Gaming enables players to transition between casino games and sports betting experiences, with a focus on increasing player retention rates and session times.

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ESA Gaming has formed a partnership with Bragg Gaming Group to improve its game aggregation platform.

The collaboration will introduce a variety of proprietary slots from Bragg, including titles like Egyptian Magic, Fairy Dust, Cai Fu Emperor Ways, 3 Coin Cowboy and Sevens & Suns, to ESA Gaming's growing portfolio. 

Bragg Gaming Group, known for its in-house studios Atomic Slot Lab, Indigo Magic and Wild Streak Gaming, offers a range of exclusive titles.

The partnership is seen as an extension of ESA Gaming's Game Aggregator System (GAS), aimed at establishing itself as an aggregator in key markets.

Thomas Smallwood, ESA Gaming Head of Marketing, said: “Bragg Gaming Group is a major player in the industry, with a reputation as a producer of high-quality content in regulated markets globally. We’re delighted to add its comprehensive portfolio of titles to our GAS offering, which we continue to expand with bold, exciting game providers.”

Karl Grech, Bragg Gaming Group Head of Business Development, said: “ESA Gaming’s aggregation offering allows us to reach markets where players have a real passion for excellent content and we’re confident that our games will prove to be a big hit in these regions. We want to focus on developing exciting, mutually beneficial partnerships and this is a positive deal for us.”

This collaboration follows ESA Gaming's previous partnership with Novibet, announced on 1 December 2023. The global distribution deal with Novibet allowed ESA Gaming to expand its EasySwipe portfolio in various international markets, including Greece, Ireland, Finland, Mexico and Colombia.

In a separate development on 13 November 2023, Bragg Gaming Group reported the resignation of its COO and President, Lara Falzon. Despite the leadership change, Bragg Gaming has demonstrated growth, with Q3 2023 results revealing a 71% increase in adjusted EBITDA and an 8% year-on-year revenue boost.

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