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SIS appoints Joel Anyaegbu as Commercial Manager for West Africa

In this role, Anyaegbu will aim to play a crucial part in driving commercial development and international growth for SIS in the West African region.

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SIS (Sports Information Services), a multi-content supplier of 24/7 live betting services, has reorganised its team with the appointment of Joel Anyaegbu as Commercial Manager (West Africa). 

Bringing a wealth of industry experience to the table, Anyaegbu is well versed in business operations and sales, having previously served as the Regional Manager for BetBonanza. 

Based in Nigeria, Anyaegbu aims to contribute to elevating SIS's profile in a region that holds strategic importance for the company.

His primary responsibilities will involve promoting SIS's range of offerings – including horse and greyhound racing for both online and retail customers. 

Additionally, he will also focus on showcasing SIS's events-based sports simulation product, Competitive Gaming, and the company's live numbers draws.

On Anyaegbu’s appointment, Joe Andrews, Head of Sales (Africa), commented: “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.

“As well as our live numbers draws, our round-the-clock racing offering and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”

Anyaegbu himself added: “The progress that SIS continues to make internationally is impressive and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.

“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”

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