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OnlineSports BettingIndustry

Kambi launches Tzeract trading division

The AI-powered module has been tested since 2022 as a part of Kambi’s turnkey sportsbook system. 

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Kambi Group has released the newest module to its turnkey sportsbook system. Tzeract is a trading division backed by AI designed with the intention to elevate the sports betting experience, with the system having been tested since 2022 as a key part of the Kambi sportsbook.  

The module has been designed by individuals with mathematic and engineering specialties, allowing the AI behind the trading division to be effective and intelligent. Tzeract uses up-to-date machine learning and AI tech to automate odds, compiling them into feeds with pre-match pricing being margin-driven.  

This capability is also possible in live and instant betting markets.  

Tzeract’s odds system can be integrated into several Kambi odds products through a singular API, which can be integrated by operators in order to collect multiple odds feeds into one singular feed. Kambi has described the integration of the trading division as ‘flexible’ and ‘customisable’ on its site, with operators able to ‘build [their] own sports and leagues package or take a full and comprehensive sports offering.’ 

AI has become a notable technology across the gambling sector as of late, bringing with it innovation as well as challenges. Finnplay partnered with Golden Whale earlier this week to integrate its AI and machine learning tech into its brands. However, 888poker has also had to refund its players over $362,893 due to the use of AI poker bots on its site. 

Tzeract is now available as a standalone module.  

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