Playtech has launched its sportsbook product in Sweden alongside partner 10bet.
The Playtech sportsbook delivers real-time statistics, news and analytics alongside betting markets, to keep customers updated with any changes as they happen.
By expanding into Sweden, 10bet and Playtech expand on their previous partnership which was signed in June 2023.
This deal saw 10bet choose Playtech as its sole supplier for sportsbooks in the UK.
However, as the updated Swedish licence laws wouldn’t come into effect until 1 July 2023, there was a delay until the two could launch in the region.
Sergey Harutyunyan, Playtech VP of Sales and Customer Development: “It’s fantastic to see the impact Playtech’s sportsbook is having for both 10bet and its players.
“10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players.
“With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players.
The new Swedish laws were brought in as part of efforts to reduce the impact the black market has on the industry, as well as the safety of customers.
Harutyunyan continued: “This has been an exciting development for our sportsbook offer, and we can’t wait to see what our partnership will bring next”.
Playtech sportsbook technology allowed 10bet to customise the experience for the customer, including rewards and communication.
Yuval Klein, 10bet Spokesperson, said: “We are truly amazed by the results we're getting so far with the Playtech sportsbook.
“It was one of the most successful bets we've made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s sportsbook has been a great move for 10bet players.
“We look forward to our continued collaboration and shared success with Playtech over the coming months and years”.
Elsewhere in Europe, Playtech extended its partnership with Totalizator Sportowy for the Polish online gaming market.
