Highlight Games and Boomerang Digital partner to launch ‘Lotto Goals’

Highlight Games and Boomerang Digital partner to launch new football-themed ‘Lotto Goals’ game using video archive for outcomes, targeting summer Euro Championships and wider market. 

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Highlight Games has announced a partnership with Boomerang Digital to introduce a new numbers game called ‘Lotto Goals.’

This collaboration aims to offer players a new gaming experience by combining Highlight Games' video archive portfolio with Boomerang's technology stack. 

The 'Lotto Goals' game requires players to select six football shirt numbers from a pool of 22 options. The outcomes are determined by a series of goals from favourite players and teams featured in Highlight’s video archive.

The game is set to be distributed to a UK retail operator in time for the UEFA Euro 2024 Championship this summer, with plans for wider distribution across the UK and international gaming, betting and lottery sectors thereafter.

Steven Holmes, Highlight Games CEO, said: ‘I’m delighted to be working with Boomerang Digital to deliver our content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross-over between lottery/numbers games and archive video footage.”

Highlight Games has previously partnered with entities like the Azerbaijan National Lottery Company and Sisal Sans. Additionally, Highlight Games collaborates with 1X2 Network to deliver exclusive content to customers, featuring products such as themed instant win games and soccer betting variants.

Furthermore, Highlight Games has introduced new gaming products, including virtual horse and dog racing games. The company continues to renew access to archived football footage, ensuring a stream of content for its partners and customers.


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