Operator bet365 has announced that Relax Gaming’s portfolio will now be available to customers in Denmark. This move sees a development in the partnership between bet365 and Relax Gaming, following recent launches in Sweden and the Netherlands.
By expanding their partnership, games such as Iron Bank, Money Train 3 and Temple Tumble are all now available for players in Denmark.
Relax Gaming’s Chief Commercial Officer Nadiya Attard said: "We are delighted to extend our portfolio into Denmark and share our content in partnership with bet365. We believe this is another huge step in the right direction," while a bet365 spokesperson added that the operator was "thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners in Denmark."
Founded in 2010, Relax Gaming provides access to 4,000+ casino games including poker, bingo and its own slot portfolio. Bet365 itself announced £3.39bn ($4.31bn) sports and gaming revenue for 2023, and has diversified by launching 120 original games including slots, card games, table games and instant wins. The move serves to highlight customer demand for a diverse online gaming and betting experience.
In January, Relax Gaming also entered a strategic partnership with supplier iGP, which means Relax will now supply its content to operators through iGaming Deck, which is iGP's centralised aggregation hub.
This bet365 collaboration will aim to expand the customer base of Relax Gaming into a new European national market, following its recent US debut in New Jersey. In December, Relax Gaming partnered up with BetMGM for its first US launch after the state of New Jersey secured its vendor transactional waiver.
