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Strive Gaming secures major investment led by OpenBet

The investment round also attracted other participants, including Knutsson Holdings AB, Astralis Capital Management LP and Betsson AB. 

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Strive Gaming, a Player Account Management (PAM) platform in the US betting and gaming sector, has announced a successful new investment round led by OpenBet. 

This move positions Strive as a US PAM partner for OpenBet – a collaboration that aims to amplify both companies' commercial prospects across North America, particularly in newly established tribal markets.

This collaboration will see the combined platforms offering an integrated solution that includes player protection and regulatory compliance features from Neccton (acquired by OpenBet in 2023).

Jordan Levin, OpenBet CEO, commented: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry leader. 

“With the strength of Strive Gaming’s PAM as a future-proofed solution for the US market, combined with OpenBet’s high standards, we can offer US operators a fully integrated, turnkey proposition that will fuel responsible betting experiences."

Max Meltzer, Strive Gaming CEO, added: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the US online betting industry over the coming years. 

“OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. 

“We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”

The investment round attracted participants beyond OpenBet, including Knutsson Holdings AB, Astralis Capital Management LP and Betsson AB. 

This infusion of funds aims to propel Strive Gaming's expansion and establish its status as a major player in the US online betting landscape.

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