Betano has extended its partnership with the Romanian Football Federation (FRF).
Following a positive two years of working together, the strategic deal between the online betting operator and the organisation will be extended until 2030.
In a statement, a spokesperson for Kaizen Gaming said: “Through our shared vision and innovative initiatives, such as a new competition format, we've brought the game closer to fans both in the stands and at home.
“Our latest endeavour, the TV and digital show 'Bate Cupa' promises to shine a spotlight on all 24 qualified teams and their players, showcasing their skills in an entertaining and unconventional manner.
“We are totally committed to introducing even more initiatives to support Romanian football in the coming years, so stay tuned for more updates as we continue to raise the Cupa Romaniei Betano to new heights!”
The two companies have previously collaborated to elevate the Cupa Romaniei Betano, one of the football leagues in the country.
Cupa Romaniei was founded in 1933 and has been held every year, with the exception of World War II.
It serves as the primary league in the country, with the winner guaranteed a spot in the UEFA Europa League qualifiers and plays the Supercupa Romaniei.
Julio Iglesias Hernando, Betano CCO, said: "Two years ago I announced with my esteemed president of the Romanian Football Federation, Mr Razvan Burleanu, the beginning of our journey as partners in the revamped Cupa Romaniei Betano.
"Our goal is the same we had right from the beginning: to elevate together Cupa Romaniei Betano to new heights and help the federation in improving and continue developing football in Romania.
"The new format of the competition has attracted great attention from the fans, while initiatives like the TV show Bate Cupa have put the spotlight on teams and their players in an unconventional and entertaining way."
Previous Cupa Romaniei sponsors include Samsung Electronics, Ursus Breweries and Casa Pariurilor.
Only late last year, it was announced that Betano would be the Official Sports Betting Partner for the upcoming UEFA Euro 2024 tournament.
This was after Betano was appointed as the inaugural sports betting operator to support the FIFA World Cup Qatar 2022.
