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Sparket elongates its partnership with World Jai Alai

The brand has extended its partnership with the World Jai Alai 

Sparket elongates partnership
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Often labelled as one of America’s forgotten sports – Jai Alai is the world’s fastest ball game, and World Jai Alai (WJAL) is partnering up with Sparket with the aim of revamping the sport’s presence on a global scale.  

The two organisations have previously partnered up with the implementation of Sparket’s platform to the Jai Alai league and are looking to continue their collaboration with this latest venture. WJAL is looking to leverage Sparket’s pari-mutuel (meaning players finish in ranked order) wagering software. This kind of betting system is often utlised for short-duration sports, and the two organisations will be hoping that Jai Alai fans will welcome the system with open arms.  

The software will allow players to bet against each other without fixed odds, with the overall goal of climbing to the top of the leaderboard. The collaboration aims to re-energise the discourse around the sport – as well as offering an alternative mode of sports betting on a wider scale.  

Scott Savin, World Jai Alai League COO, said: “The Sparket launch at our facility was remarkable. Our patrons immediately embraced the concept and the percentage of interactive play was astounding. We are thrilled to take our partnership with Sparket to the next level. The success we’ve seen so far in enhancing the fan experience is just the beginning. Together, we are poised to unlock new opportunities and push the boundaries of what’s possible in the world of Jai Alai.” 

The LA-based B2B events wagering platform and software developer partnered with SCCG last spring – offering new free-to-play and pay-to-play bet models. Speaking on this latest venture with WJAL, CEO Aaron Basch said: “Our continued collaboration with WJAL signifies a significant step forward in our mission to transform sports entertainment. By combining Sparket’s state-of-the-art technology with WJAL’s dedication to the sport, we’re not only enhancing the current loyal fan experience but also attracting a new generation of enthusiasts.” 

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