TripleSDate (TSD) and Total Performance Data (TPD) have teamed up with Australian racing track Racing Victoria, integrating a live-odds engine that will generate in-the-run odds.
Bettors at Racing Victoria tracks can now benefit from live odds generated by TSD and TPD. Through utilising TSD's Smart tracking system, the company will seek to enhance its customer experience by offering an instantaneous odds-tracking experience.
TSD's Smart solution is currently operating at six Racing Victoria venues including Caulfield, Cranbourne, Pakenham, Flemington, Moonee Valley and Sandown. TSD CEO Carlos Santo said: “Commercialising race data has always been at the forefront of tSd’s strategy for our clients. In-play betting is an exciting new revenue stream which we believe will deliver great value to jurisdictions in the coming years.”
TPD also runs an in-play betting service, currently live in North America and the UK. Its bookmaker partnerships include the likes of Ladbrokes, Coral, Sky Bet and William Hill – with current indicators pointing towards further partnerships in the Australian markets.
Will Duff Gordon, TPD CEO, said: “We are thrilled to partner with such a prominent name in world racing. Victorian Racing stands as one of the preeminent racing products globally, and Australian punters are renowned for their unparalleled passion. We look forward to enabling an immersive in-the-run betting and cash-out experience.”
Back in 2022, Racing Victoria signed a broadcasting rights deal with Sky Racing, further boosting its global brand reach.
Speaking on this latest business development, General Manager for Wagering & Corporate Development at Racing Victoria, Simon Cunliffe, said: “Driving innovation surrounding new ways to bet and engage in our racing product is a core component of our strategy at Racing Victoria.”
