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ESA Gaming strengthens African presence through Betway partnership

ESA Gaming expands in Africa with Betway partnership, bringing mobile-friendly Mine and Crash games to key markets.

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ESA Gaming has recently finalised a commercial deal with Betway aimed at expanding its reach across the African continent.

The agreement entails the introduction of a selection of ESA Gaming's content, including mine and crash games, into key targeted markets such as Tanzania, Nigeria, Mozambique, Zambia and Malawi.

Thomas Smallwood, ESA Gaming CCO, said: “Betway is a brand with a large global presence and we’re delighted to expand across Africa with this latest partnership. Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, added: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”

ESA Gaming previously partnered with Betika, which saw ESA Gaming integrating its EasySwipe game suite to the Betika platform, targeting the African market with tailored games.

In February 2024, Betway launched a dedicated gameshow title with Evolution for South African audiences.


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