Spribe has announced that UFC fighter Merab Dvalishvili is the new official brand ambassador of its Aviator crash game, the second such ambassador after Alex Pereira.
Aviator has proved to be a successful endeavor for Spribe. The game currently draws in over 12 million monthly players and has now joined an exclusive category of titles sizable enough to justify the appointment of its own brand ambassador.
Aviator's success also contributed to Spribe's victory in the Breakthrough Company of the Year category, at the Global Gaming Awards EMEA in London earlier this year.
Currently the top contender in the UFC bantamweight division, Dvalishvili originates from Georgia's capital, Tbilisi. After training in a variety of combative martial arts throughout his youth, he then moved to the US at 21 to pursue a career as an MMA fighter. Since then, he has worked his way up to the number one ranked fighter in his weight class, and is now the official brand ambassador for Aviator.
Dvalishvili commented on his collaboration with Spribe, saying: “I am very pleased to be working closely with such an innovative company that is famous for producing the world’s most exciting online casino game – Aviator. I believe that this partnership will be a great experience for all of us and I’m excited to share this journey with Aviator and my fans.”
Last year, Spribe announced a multi-year sponsorship deal with the UFC which saw its branding – including the Aviator logo – appear during both UFC Pay-Per-View events and Fight Nights.
Giorgi Tsutskiridze, COO of Spribe, has commented on this recent development in collaboration, stating: “We are really excited to add Merab Dvalishvili to our growing roster of UFC brand ambassadors which also includes light heavyweight champion, Alex Pereira.
"We see a lot of cross-over from sports and sports betting online casino play, especially within regulated markets therefore our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.”
