Affiliate Raketech has entered into a three-year media partnership with Danske Spil, with an option for a further year.
This is said to be the second-largest media partnership in Denmark for the online affiliate and content marketing company, allowing it to continue its growth in the region.
Specifically, this deal will help the growth of Raketech’s sports products and further diversification of revenue streams as part of the company’s long-term strategy.
This is not the first time Raketech has partnered with a state-owned operator, having previously agreed a deal with the likes of Svenska Spel in Sweden.
Raketech Acting CEO Johan Svensson said: “We are happy to announce a three-year media partnership with Danske Spil, expanding our media offering while continuing to provide market-leading online assets to the Danish market.
“The partnership marks a milestone for Raketech in Denmark and is an endorsement of our product offering of supporting large, successful operators that demand high standards of execution.”
Svensson is Co-Founder and former Board Member, currently serving as the Acting CEO of Raketech, after the Board of Directors and then CEO Oskar Mühlbach mutually agreed that Mühlbach would step down.
In other affiliate news this week, AskGamblers has reported that over $9m was recovered for players in 2023 through its complaint service.
