NetBet announces collaboration with IGT PlayDigital in Mexico
This is the latest in a string of portfolio-enhancing partnerships for the operator.
In a move that further diversifies its online casino offerings in the Mexican market, NetBet has teamed up with IGT PlayDigital.
Players in the region will be able to access IGT titles through the online platform NetBet Mexico, with games including Cleopatra, Golden Goddess and DaVinci Diamonds among others.
It has been a busy period for both parties, with this latest announcement coming within days of IGT revealing plans to upgrade to video poker offerings in Holland, as well as partnering with Atlantic Lottery in the Canadian market.
For NetBet, this latest collaboration is the third partnership the company has entered in May so far, following joint ventures with online slot supplier Octoplay and iGaming supplier Gaming Realms in Denmark. Within the last month, NetBet has announced nine partnerships.
Discussing this latest collaboration, NetBet Mexico’s PR Manager, Claudia Georgevici, said: “At NetBet, we strive to offer our players the widest possible range of games, while also selectively partnering with the best iGaming companies in the industry. IGT PlayDigital’s reputation in the iGaming industry speaks for itself and we are excited to be offering their games in Mexico.”
The number of partnerships drawn up by NetBet in recent months displays its desire to expand its global footprint. However, in January, the operator announced ex-footballer Ray Parlour as its latest UK brand ambassador in an attempt to get its boots on the ground in the region for its sports betting app.
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