Sky Vegas has announced its headline sponsorship of 'The Fortune Hotel' – a new reality entertainment show set in the Caribbean.
Hosted by Stephen Mangan and produced by Tuesday’s Child, the show aims to combine intense gameplay and high-stakes drama.
The show’s format sees contestants working in pairs at a luxurious resort, vying against other hotel guests to claim a briefcase containing a large sum of money.
Airing on ITV1 and ITVX from 13 to 23 May, Sky Vegas' sponsorship ensures prominent visibility with many accreditations per episode.
Additionally, Sky Vegas will feature a number of bumpers on free streaming content via the ITVX and STV Player, extending their reach across digital platforms.
Also of note is that the sponsorship deal grants Sky Vegas the rights to incorporate The Fortune Hotel logo and sponsorship references across their own platforms, including their website and social media channels.
Regarding the sponsorship, a spokesperson for Sky Vegas stated: “The Fortune Hotel has the potential to be the next big TV hit and we are incredibly excited that we are going to be a part of this new show with ITV.
“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the nation.”
This is far from ITV's first gambling industry partnership, with the broadcaster partnering with Mecca Bingo to release Loose Women-themed scratchcards earlier this month.
