The UK social betting platform, WantMyBet, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania.
WantMyBet enables anyone to share their top betting tips, with users looking to place a bet ahead of the weekend’s football to view the statistics and success rates of each tipster.
After launching the site in the UK last year the company commented saying it “has stripped out the complicated betting jargon and simplified the markets to make betting easier for the novice”.
The site, “uniquely integrates three of the leading bookmaker platforms so users can place bets without being redirected to other apps or websites.”
Last year, the Premier League’s Director of Communications, Dan Johnson, said that Asia and Oceania accounted for 339.5 million viewing households of the football product out of the total 725 million globally.
The commercial opportunities formed by this fan base have not been lost on Premier League clubs, Asian broadcasters or UK football betting start-ups.
The new localised mobile app will mix the new users with the existing UK audience. Whilst the site will create a global community of football fans, it will still allow users to connect with their local sports betting brands.
WantMyBet CEO, Olly Joshi says: “Australasia represents a third of the €40bn+ global iGaming market. This deal gives WantMyBet massive exposure to this market and we are excited at the potential for exponential growth.”
Cardinal House Group Chairman, Graham Martin adds: “We are always looking at new and innovative ways to engage our mobile audience. This deal makes perfect sense for us. WantMyBet gives us the perfect mix of sticky and social content our customers will enjoy, but also allows for direct routes to new revenues.”
Currently, WantMyBet is in the process of its second investment round, and this distribution deal with CHG has the potential to greatly expand its brand awareness.