Carl Henschke named new BetMakers CFO

The news comes after Anthony Pullin’s resignation in March. 

Carl Henschke named new BetMakers CFO

BetMakers has announced the appointment of its new Chief Financial Officer (CFO), Carl Henschke, starting 1 July 2024. 

Henschke’s appointment comes after Anthony Pullin resigned from the role of CFO back in March, having been in the position for five years. 

The new CFO brings 17 years’ worth of experience in financial services, capital markets and legal sectors, incorporating a skillset that covers areas such as financial planning and analysis, strategy, capital management and M&A. 

At the start of his career, he was a solicitor in the corporate team at Herbert Smith Freehills, while during the last decade he has been an investment banker.  

In his most recent role, Henschke was MD at Canaccord Genuity, with a focus on software and digital businesses, including those in the wagering and betting sector. 

BetMakers CEO Jake Henson said: “We are delighted to welcome Carl as the company’s new CFO. His extensive financial expertise and deep understanding of high-growth technology companies make him an ideal fit for BetMakers.  

“Carl’s experience will be important as we continue to refine our operational efficiencies, expand our global presence and enhance shareholder value.” 

In recent company news, BetMakers signed a two-year market access and content agreement with bet365, which will see the operator offer fixed-odds bets on thoroughbred horseracing to customers in New Jersey; and distribute BetMakers’ thoroughbred and harness racing content to customers in New Jersey and Colorado. 

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Ciaran McLoughlin
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Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
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