Worcestershire County Cricket Club has agreed a deal with online betting platform Dafabet.
This multi-year partnership will involve Dafabet becoming the headline sponsor of Worcestershire’s live streaming service, which in the last two years has experienced nearly 14 million views around the world.
Dafabet has in the past agreed a multitude of deals with sporting clubs, including the likes of AFC Bournemouth, Norwich City, Leicester City FC, among many others.
Staying within the cricketing arena, the operator was last year announced as the Official Betting Partner for the Cricket West Indies Series.
Worcestershire Cricket Head of Commercial and Partnerships Joe Tromans said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.
“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”
Dafabet Head of Sponsorship John Cruces added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.
“As with all our partners, we wish them the best of luck for the forthcoming season.”
In related news, Net88 was last week named the new shirt sponsor of Premier League side Crystal Palace, despite the looming ban of front-of-shirt gambling sponsors in the division at the end of the 2025/26 season.
