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Altenar expands to Georgian market with Ambassadoribet

Altenar has partnered with Ambassadoribet to launch its sportsbook in Georgia.

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Altenar has entered the Georgian market by partnering with Ambassadoribet, a player in Georgia's hospitality and gaming sector.

This marks Altenar's initial venture into Georgia, broadening its geographical footprint.

Ambassadori, the parent company of Ambassadoribet, operates a VIP casino within its hotel in Tbilisi and is expanding with new casino developments in Batumi and Kachreti.

The company has recently launched its online platform, Ambassadoribet.com, and will incorporate Altenar’s sportsbook solution across both its online presence and its physical casino locations.

Alejandro Cazorla, Altenar Sales Manager, said: “With Ambassadoribet's esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia."

Giorgi Svanidze, Ambassadoribet CEO, added: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

In addition to this news, Altenar has partnered with SCCG Managed Services to enhance sports betting and iGaming services for tribal and commercial operators in different regions.

This includes integrating Altenar’s technology to offer customised solutions tailored to the specific requirements of operators, facilitating an expanded service capability and independence in operational management over time.

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