Betano has launched comprehensive 360° marketing campaigns for UEFA Euro 2024 and CONMEBOL Copa America 2024.
Central to Betano’s Euro 2024 campaign is a new video advert broadcast across Portugal, Germany, Romania, Czechia, Bulgaria and Ontario (Canada).
The advert depicts a fictional universe where characters like Big Foot and super villains pause their usual activities to enjoy the European Championship – aiming to emphasise the tournament's unifying power.
Regarding the campaign, Pablo Puertas, Marketing Director of Kaizen Gaming, stated: “The UEFA Euro 2024 is all about bringing people together to celebrate and enjoy the beautiful game.
“With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA Euro 2024 to life across Europe."
Betano also launched a campaign for Copa America 2024. The campaign largely focuses on addressing the myths that surround football in the Americas – specifically the misconception that football in this region is less competitive than in Europe.
Commenting on this, Puertas continued: “The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd.
“When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent.
"As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans.”
Betano’s football campaigns have also led to the installation of ‘Fan Zones’ in Germany, Bulgaria, Brazil and Portugal, offering giant screens, live entertainment and festival atmospheres as the matches unfold.
