Superbet has been named the new sponsor of Dinamo Bucuresti.
The Romanian side, who currently play in the SuperLiga, which is also sponsored by Superbet, are one of the most successful teams in the country having won 34 major honours in their history.
This deal was announced during a press conference at the Arcul de Trimuf Stadium last weekend and already sees the Superbet logo appear on the front of the club’s shirt, while it will also cover digital media and campaigns to bring more supporters to the stadiums and events.
Reports have suggested that the agreement will cover the entire duration of the current competitive year, while there is an option to extend for two more seasons after that.
Superbet VP of Online Andrei Popa said: "Our partnership with Dinamo Bucuresti will have impactful results in terms of amplifying this important brand of Romanian football.
“This will be seen both in digital media and in campaigns that will bring more supporters to the stadiums and to events dedicated to the communities of football fans."
Superbet Sponsorship & Events Manager Andrei Stan commented: "Dinamo is a heritage football brand, and this agreement is a recognition of the passion and dedication that their supporters have shown over time.
“Through the planned investments that are part of this agreement, we will ensure that Dinamo will have a brand identity that reflects both the history and the present of this iconic club for Romanian football."
Dinamo Bucuresti Special Administrator Andrei Nicolescu added: "The agreement with Superbet represents a significant step in our club's evolution. We are going through a period of reconstruction, and the results will depend on the quality of our partners. Dinamo deserves a sponsor of Superbet's caliber.
“Equally, I believe that Superbet deserves a partner like Dinamo, which represents a social phenomenon. Because, in our case, we are not just talking about the team, the club, or the trophy case, but, first and foremost, about our amazing supporters who have done the impossible, who have changed the social dimension of the game. Just as Superbet has impacted the game and reinvented the field in which it operates."
At the start of this month, Superbet announced a deal with Polish football club Wisła Kraków, who play in the Betclic I liga.
