BGaming has announced a partnership with First Look Games, a platform that connects game studios with affiliates for game promotion and brand awareness.
This collaboration aims to improve BGaming's marketing efforts by providing affiliates with access to detailed information and assets for its game portfolio.
Through this partnership, BGaming will gain access to a branded library on the First Look Games platform, where it can upload game sheets, logos, images, videos and demo links for its online slot games.
Affiliates can then download this content to create reviews, previews and other promotional material. Age Checked will carry out player verification, allowing affiliates to offer free-to-play versions of the slots even in regulated markets.
Elliott Resnick, First Look Games Head of Commercial, stated: “The BGaming team understands the reach that publishers have with different player cohorts and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
BGaming CMO Kate Puteiko added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
In July 2024, BGaming collaborated with Inbet to enter the Bulgarian market, making its titles available to players through Inbet's online platform. This move is part of BGaming's broader strategy to grow its presence across Europe and beyond.
In recent months, BGaming has also partnered with Starcasino in Belgium, Adjarabet in Armenia and Premier Bet in Africa, extending its reach to new regions.
