BGaming has expanded its presence in Europe by entering the Lithuanian market via a partnership with Uniclub, a casino and sports betting platform.
This collaboration will see Uniclub integrate BGaming's range of games, including titles such as Dice Million, Merge Up and Wild Chicago, into its offerings of over 2,000 games.
Uniclub, operated by UAB Unigames, has been active in the Lithuanian gambling market since 2004, starting with its first slot machine hall. The company also manages the iGaming site Uniclub.it, which features slots, live casino games and sports betting.
Additionally, UAB Unigames has been sponsoring the Lithuanian basketball team BC Juventus, known as Uniclub Casino Juventus, since 2021.
The deal marks another step in BGaming's expansion in Eastern Europe, following its entry into the Bulgarian market in July 2024 and an increased presence in Serbia and Romania earlier this year.
In July 2024, BGaming announced a collaboration with First Look Games, a platform connecting game studios with affiliates for marketing purposes. This partnership aims to enhance BGaming's promotional efforts by providing affiliates with detailed information and assets for its games. Affiliates can use these materials to create reviews and other promotional content, helping BGaming increase its brand visibility.
In addition to its expansion into Lithuania and Bulgaria, BGaming has formed partnerships with Starcasino in Belgium, Adjarabet in Armenia and Premier Bet in Africa, extending its reach into new regions.
