West Bromwich Albion has secured a partnership with Mega Riches, which will see the online casino become the West Midlands side’s back-of-shirt sponsor.
During the upcoming campaign, which West Brom’s men’s first team begin tomorrow away to QPR, the Mega Riches branding will feature on the reverse of the men’s and women’s team kits.
On top of this, the brand has made commitments to engaging with Baggies fans and the general community of West Bromwich Albion, while also looking to provide supporters with giveaways of hospitality, tickets and signed merchandise, as well as unique content.
This marks a big move for Mega Riches, which was only launched in the UK market by Videoslots this week, with plans to launch in other European jurisdictions in 2024.
West Bromwich Albion Managing Director Mark Miles said: "We are happy to continue with our relationship with Videoslots Ltd and provide support to the newly launched brand Mega Riches.
"The partnership brings vital support to both our men’s and women’s teams, and we look forward to a successful partnership over the coming season."
Videoslots CMO Marco Trucco added: “We enjoyed a successful partnership last season with Mr Vegas and we decided to put our new brand Mega Riches on their shoulders this year.
“We look forward to running a number of activations throughout the season to engage with fans and give away some great prizes.”
This news comes as fellow Championship side Cardiff City FC has also secured a new back-of-shirt sponsor in the form of a gambling company, agreeing a two-year deal with QuinnBet.
