Salsa Technology and First Sportsbook have announced an expansion of their partnership to deliver sports betting solutions in Brazil's regulated market.
The collaboration combines Salsa Technology's experience in localised operations with First Sportsbook's technological platform to support operators entering the Brazilian market.
First Sportsbook provides a platform known for its technology in the sports betting industry. The platform is integrated with the Salsa Omni Player Account Management (PAM) system, enabling operators to access the combined services of both companies.
This integration is intended to offer scalability and availability, which are essential for business growth and customer satisfaction in the sports betting sector.
Salsa Technology's Founder, Peter Nolte, said: “Thanks to our partnership with First, operators who use Salsa Omni PAM will now have an integrated Sportsbook solution that will truly allow them to experience horizontal scalability and high availability – crucial elements for business growth and customer satisfaction.”
Salsa Technology has created a page on its website dedicated to First Sportsbook, providing operators with information about the platform's features. Additionally, a specialist team is available to offer 24/7 support for the implementation and operation of these solutions.
Both companies will be present at the CGS Recife event on 29-30 August 2024 at the Recife Expo Centre. The event will allow Salsa Technology and First Sportsbook to discuss their joint solutions and the potential for operators to transition to the new package from existing sportsbook systems.
Tom Light, First Sportsbook CEO, commented: “Our technology combined with Salsa’s second-to-none local insights makes a powerful force. This collaboration means operators expanding into the region benefit from a secure and performance-focused solution that is unmatched in the industry.”
In June 2024, Salsa Technology and First Sportsbook launched a sports betting solution in the regulated Latin American market, starting with Peru. This collaboration integrated First Sportsbook's services into the Salsa Omni PAM system, targeting the Peruvian market. The companies aim to expand their reach in Latin America, providing competitive sports betting solutions.
In November 2023, Salsa Technology partnered with Mancala Gaming to expand its iGaming portfolio, adding over 45 slot games.
