Gaming supplier Playson has announced a new collaboration with multi-brand operator, Play North, which sees the integration of its full iGaming portfolio onto the operator’s platforms in both the Dutch and Finnish markets.
Play North currently operates three brands across three European markets. As part of this new arrangement, Playson titles such as Coin Strike: Hold and Win, Supercharged Clovers: Hold and Win and Thunder Coins: Hold and Win, will now be available across Play North’s Dutch brand – Kasino – and it’s Finnplay aggregation platform – Pikakasino – in Finland.
After launching in 2019 and 2021 in Finland and the Netherlands respectively, Play North has sought to establish its brand amongst players in the regions. Now, Playson will be hoping to utilise its market expertise as it looks to enhance its own standing in the European market.
The supplier has drawn an enhanced focus on the EU market this summer, expanding into Sweden in partnership with Premier Gaming in June. More recently, at the start of August, it turned its attention to LatAm, announcing the acquisition of a Peruvian B2B gaming license.
Sales Director at Playson, Blanka Homor, said: “Play North has made huge strides across the iGaming industry in a relatively short amount of time and we’re delighted to provide our top-performing titles to its players across the Netherlands and Finland.
“Our strong portfolio continues to grow and Play North’s players will now have the opportunity to experience engaging games that have already received strong reception.”
This point was built upon by Chief Product Officer at Play North, Daphne Xerri, who said: “Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands.”
“We are always eager to collaborate with the best providers in the industry and Playson fits that mould perfectly. Through this deal, we are confident Play North will continue to strengthen its brand by providing players with a fresh wave of industry-leading games.”
