Gaming provider Sportingtech has announced the integration of BetMakers' turnkey horseracing technology solution to its operator platform.
The deal aims to enhance Sportingtech’s horseracing technology services for its operator partners, as the company looks to solidify its customer offerings under its new CEO, Tom Ustunel. BetMakers' horseracing solution spans 300,00+ annual racing events and integrates real-time data feeds. Now, Sportingtech will be hoping that the addition of this technology will diversify its platform.
Sportingtech Chief Product Officer, Tommy Molloy, spoke on the new deal, saying: “The integration of BetMakers’ horseracing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering.
“Horseracing is a globally popular sport, generating over $115bn in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”
For BetMakers, this latest announcement comes in the wake of company activity in the US market, which saw the company enter into a two-year market access and content agreement with bet365, which has seen the pair launch fixed odds horseracing in Colorado and New Jersey. Additional recent developments for the organisation include the appointment of a new CFO, Carl Henschke, in June.
BetMakers Director of Business Development & Partnerships, Joey Carroll, also commented: “BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible embedded solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best-in-class wagering engines, expert-managed trading services, unmatched global pool commingling capabilities and enhanced tools for user engagement including our new racing form and content services from Racelab. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”
