Aristocrat Interactive partners with Vickers.Bet for UK iGaming and sports platform integration
Aristocrat Interactive's iGaming white-label division secures its first UK customer, Vickers.Bet, for a complete online casino and sports betting platform.
Aristocrat Interactive, the recently rebranded real money gaming (RMG) division of Aristocrat, has entered into a partnership with UK-based operator Vickers.Bet.
Under this agreement, Vickers.Bet will migrate to Aristocrat Interactive’s iGaming and sports solution, marking the first UK deal for Aristocrat Interactive’s iGaming white-label division.
As part of this collaboration, Vickers.Bet will integrate Aristocrat Interactive’s suite of online casino games and sports betting technology. This includes game titles such as Double Bubble, Secrets of the Phoenix and Buffalo, as well as a broader range of games available through Aristocrat’s aggregation platform.
Additionally, the platform will incorporate international horseracing offerings, expanding Vickers.Bet’s existing portfolio.
Freddie Bowring, Aristocrat Interactive VP of Sales, commented: “This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges.”
Aristocrat Interactive was officially launched earlier this year, consolidating the operations of Anaxi and NeoGames under a single entity.
The division operates through five business units: iLottery, content & aggregation, gaming systems, iGaming & sports and iGaming white-label.
Each unit focuses on delivering specific services across the digital gaming landscape, with the iGaming white-label division targeting independent operators in regulated markets.
Vickers.Bet’s recent restructuring, which integrated multiple business units into a unified operation, is aimed at streamlining its offerings and enhancing its global competitive position in the digital gaming industry.
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