Operator Kaizen Gaming has announced that sportsbook subsidiary, Betano, will now act as the official sponsor of the UEFA Europa League and the UEFA Conference League competitions until the end of the 2026/27 football season.
As per the agreement, Stoiximan, another Kaizen-operated brand in Greece and Cyprus, will be placed as the official sponsor of the European knockout competitions in those countries.
The deal spans over the next three years, reaching its conclusion at the end of the 2026/27 season, and was brokered in Monaco ahead of the competition’s official draw. Further, the arrangement seeks to build on Kaizen’s previous collaboration with UEFA, which saw Betano become the first-ever official betting partner of EURO 2024.
Similarly, bet365 announced last week that it had signed a deal to become the official global partner of the UEFA Champions League.
UEFA Marketing Director Guy-Laurent Epstein commented: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”
Aris Dimarakis, Deputy CEO of Kaizen Gaming, also commented, saying: "During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world's most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League.”
For Kaizen Gaming, this latest announcement also closely follows its partnership arrangement with Gaming Corps in Bulgaria.
