Online casino and sportsbook operator Casumo has renewed its partnership with affiliate marketing platform provider NetRefer.
Since its inception, Casumo has collaborated with NetRefer to enhance its affiliate marketing strategy, leveraging NetRefer's platform to build affiliate relationships and expand its business.
The continuation of this longstanding collaboration therefore aims to keep this trend going long into the future.
Commenting on the partnership extension, Dexter Cutajar, NetRefer CEO, stated: “Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships.
“We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
Ivan Vuckovic, Growth Director at Casumo, added: “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
This news comes as Casumo recently revealed a major rebrand and a new leadership team – introducing a new brand identity and reorganising its entire C-suite team.
The extensive refresh marked one of the company's most substantial marketing and staffing changes to date.
Commenting on these changes, Casumo’s COO, Tim De Borle, stated: “It has been a year of change and transformation, of which most is not yet visible to the industry or to our players.
“It’s an honour to work for an organisation and a brand like Casumo but some elements that led to past success were relevant only in a different time and were relevant only in a different regulatory environment than what we have today. So we needed a clear change in direction.”
