Supplier Checkd Dev has announced its entry into the African market with the launch of its Smart Acca product, in partnership with 888Africa.
The initial launch of Smart Acca will take place in Angola and Zambia, with plans to roll out across 888Africa's websites throughout the 2024-25 football season.
The product will be featured on the homepages of both Betlion and 888bets brands and aims to boost the betting experience for recreational players.
Smart Acca leverages Checkd Dev’s API to offer an interface for building accumulator bets. The product features short odds opportunities and integrates Opta data visualisation, which provides users with key metrics in a graphic format.
Commenting on the development, Andrew Grimshaw, Checkd Commercial Director, stated: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888 Africa.
“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.
“As part of the first phase of roll-out, the Smart Acca product for Angola has been translated into Portuguese. With full translation capabilities, there’s clearly further opportunity to deliver this into other betting territories.”
Ian Marmion, 888Africa's Trading Director, added: “Working with Checkd has been a pleasure and their innovative product aligns well with brand values that we feel are vital in terms of offering the best odds and potentially life-changing betting opportunities at ease for our growing recreational customer base.”
In related news, 888Africa also partnered with Incentive Games earlier in the year.
