Pragmatic Play has launched its sportsbook in the UK via Dazn Net. Pragmatic Play Sportsbook first came onto the market last year in Spain, with other launches across Europe including an entry in Germany earlier this year, both of which were facilitated by Dazn Bet.
The collaboration between the two sees Dazn Bet UK using Pragmatic Solutions’ player account management (PAM) platform to facilitate integration with the Pragmatic Play Sportsbook. Now, Dazn Bet UK players can benefit from a range of features, including player props, bet builders and pre-match and in-play data. It will also give players access to the sportsbook's new horseracing product.
Gareth Crook, SVP of Sports at Pragmatic Play, said: “Entering the UK market with a competitive sportsbook product was an early ambition of ours and we are proud to achieve this latest milestone hot on the heels of our horseracing launch. The UK is arguably the most competitive and mature sports betting market of them all. Extending Pragmatic Play’s partnership with Dazn Bet into new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our UK launch are highly positive.”
Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at Dazn Bet added: "Launching our new sportsbook in the UK is a major milestone for Dazn Bet and aligns perfectly with our mission to deliver an innovative, dynamic and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market."
Pragmatic Play’s global outreach has been the subject of several recent stories. In July, Pragmatic Play brought its live casino offering to the Netherlands with OneCasino, and in August partnered with Betxico to integrate its slot, live casino and virtual sports game portfolio onto the platform. Most recently, Pragmatic Play partnered with Sazka in the Czech Republic, providing its slot game portfolio to the operator.
