Shape Games partners with Paf to provide frontend sportsbook solutions
Shape Games was acquired by Kambi in 2022 as part of a strategy to provide a wider range of sports betting services to operators.
Shape Games has entered into a long-term partnership with Paf, a gaming operator in the Nordic region.
The agreement will provide Paf with Shape Games’ software development kit (SDK) to enhance the operator’s user interface and customer engagement capabilities.
As part of the deal, Paf will gain access to Shape Games’ full suite of user experience (UX) development tools and player engagement services. This will allow Paf to customise its frontend platform and improve product interaction for users.
Shape Games is known for offering customisable frontend technology, which has already been integrated with other operators such as BetCity, BetJack, BetWarrior and Svenska Spel.
Martin Mouroux Dam, Shape Games Managing Director, said: “Paf was Kambi’s first customer signing back in 2010 and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”
Sara Björk-Södergård, Paf Chief Information Officer, stated: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with its fully-native frontend technology was a natural choice.”
In a similar agreement last year, Shape Games partnered with SunBet, a South African gaming operator, to deliver customised frontend solutions as part of SunBet’s modernisation efforts.
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