CopyBet revealed its inaugural venture into horseracing event sponsorship, partnering with Ascot Racecourse for the CopyBet November Racing Weekend.
Off the back of the deal, the brand will serve as the title sponsor for the event, a two-day affair held on 22-23 November.
The sponsorship deal includes three races on each day of the event. Notably, CopyBet will sponsor the Grade 2 CopyBet 1965 Chase on Saturday – a race with a history of winners such as Pic D'Orhy, Cyrname, Vautour and Al Ferof.
In addition to this, Friday's line-up features the CopyBet Handicap Chase as the main event, along with two other handicap chases.
Commenting on the new deal, Anton Ivanov, Business Development Manager at CopyBet UK, stated: “We are thrilled to support Ascot Racecourse by sponsoring the CopyBet November Racing Weekend, our first-ever event sponsorship in horse racing. We’re excited to engage with fans and to see the CopyBet brand throughout such an iconic racecourse.
“The CopyBet 1965 Chase has been won by plenty of legendary names, and National Hunt fans have witnessed many dramatic finishes at Ascot over the years, so it’s fantastic to put the CopyBet name to such an important weekend in the racing calendar.”
Felicity Barnard, Commercial Director and Deputy CEO at Ascot Racecourse, added: “We are delighted that CopyBet has chosen Ascot as its first raceday sponsorship in Great Britain.
“We hope to grow the relationship over the coming years and look forward to promoting the CopyBet November Racing Weekend in the next couple of months.”
CopyBet's involvement in horse racing extends beyond this sponsorship, as the brand also partnered with Irish jockey Jonathan Burke in November of last year.
