Fun88 has agreed a deal with former professional cricketer Dale Steyn, retaining him as a brand ambassador with the company for another year.
Steyn first became a brand ambassador for Fun88 last year, which came as part of its third-anniversary celebrations, joining the team where he would be featured in marketing materials and other projects.
The former South African cricket player is regarded as one of the greatest bowlers of the modern era, representing his country in a number of tours around the world.
Operator Fun88 said: “His association with Fun88 underscores the platform's commitment to providing a safe, secure and reliable gaming experience for all users.”
Steyn himself said: "From humble beginnings to the world stage, I made it through hard work, dedication and belief. I pushed limits, broke barriers and never forgot to have fun. Now, with Fun88, my journey continues. Whether it's your next big game or a shot at fame, Fun88 is your guide. Play Fun, Win Big!"
Fun88 has previously carried out work within the cricketing industry, most recently becoming title sponsor of the Vizag Warriors for the Andhra Premier League (APL).
In related news this week, SCCG Management announced a partnership with Mexican wrestling figure El Hijo del Santo to mark his entry into the iGaming sector through SCCG’s talent agency division, SCCG NextGen.
